Weve App

THE OPPORTUNITY

An all-in-one personal, work and social scheduling solution. After the acquisition of Weve by Vimcal for its robust native mobile experience, the Weve mobile app was merged into the Vimcal ecosystem, maintaining Weve's functionality and overall design with a rebranded look to align with Vimcal's design system. Vimcal can be downloaded in the iOS App Store today.

The Challenge

Shortcut the usual back-and-forth involved in scheduling with others by empowering organizers to make more informed decisions with intelligent scheduling tools and by offering seamless ways for recipients to engage and stay in sync through any channel.

My ROLE

Lead Product Designer, Co-Founder at Weve (sole IC designer)

Scope & Ownership

End-to-end ownership of Design System, UI, UX, Prototypes, Branding, Marketing Demos, Company Website Design

THE Team

CEO and CTO collaborated with me on design direction & product strategy

Platforms

iOS, iPadOS, MacOS, Web

VIdeos

Prototypes

Demos

Extended ad (app v1.0)

App store video (app v1.0)

App store video (app v2.0)

OVERVIEW

My impact

Mobile phase 1 (iOS)

CTV phase 1 (tvOS & Roku)

CTV phase 2 (Roku)

CTV Phase 3 (in development)

Phase Breakdown

Mobile Phase 1 (iOS) - dev done, tested and validated, rollout temporarily paused
CTV Phase 1 (tvOS & Roku) - tested and in market
CTV Phase 2 (Roku) - dev done, test launching soon
CTV Phase 3 (future A/B test) - in development

OVERVIEW

My impact

CTV

iOS

Web

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iOS Design System

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Defining the Problem

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Competitive Analysis: UX Problems & Opportunities

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1. Restricted Calendar Access

"Full-takeover" modals disconnect users from their calendar view when creating events or RSVPing, requiring users to remember their schedule, or jump back and forth comparing views, to make the best decision possible, leading to greater cognitive load.

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2. Disconnected, Modular Calendar Views

1.) Modular views can create friction and disorientation when users need to navigate to the view that best fits their scheduling context, requiring users to think ahead before taking actions like creating events or sending availability. 2.) As phone screens have continued to increase in size, these modular controls have become more difficult to reachwith one hand.

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3. Email-Only Invitation Systems

1.) While most work-related scheduling makes sense over email, there's a gap here when it comes to social planning with the people you're closest with. 2.) So much of social planning tends to be fragmented across multiple channels, whether it be over texting, Facebook Events, or other social media outlets. With text messaging playing such a huge role in communicating plans with the people you're closest with, it seems like the standard, email-based calendar invite system could be an outdated solution.

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Identifying the User: Personas & User Stories

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Who? - Personas

1. Busy, young adults trying to maintain an active social life.

2. Parents, or divorced parents, coordinating responsibilities.

3. Young millennials trying to balance work life, personal life and the challenges of staying connected with friends and family during a pandemic.

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When & Where? - User Stories

1. As a busy, young adult trying to maintain an active social life, I want to plan a weekend trip with my partner and 3 other couples sometime over the next couple months. I want to be sure I'm sharing the best weekend dates for the other couples without the endless back-and-forth scattered across different places like emails, texts, and time polls.

2. As a parent with a significant other, I want to always be aware of who between the two of us is picking up the kids on what days based on our schedules for any given week. I also want to know when each of us has conflicts and make sure we're always in sync / aware of any updates to each other's schedules.

3. As a young millennial with 3 roommates who all work from home, I want to be sure all my roommates know when I need peace and quiet for important work calls scattered throughout my week. I also want reassurance that my roommates are aware of individual instances when the apartment needs to be quiet without having to explicitly confirm with them over text or go talk to them about it every time, hoping they remember.

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Ideating

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1a. Exploring More Flexible & Contextual Architectures

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1b. Pull-Sheet Architecture Interaction Concept

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2a. Exploring Seamless, One-Handed Navigation

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2b. Single-Tap and Dragging Zoom Navigation (Early Prototype)

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Solving

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Product Iterations

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First-to-Market Pull-Sheet Calendar UX

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Pull-Sheet Architecture UX Opportunities

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Dark Mode

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Countdown Widget - Light & Dark Mode

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Weve for MacOS

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Weve for iPadOS

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