Short-Form Video
2017
Total My List Adds
+16%
Data from tvOS A/B test. More coming soon.
THE OPPORTUNITY
Leverage familiar shortform interaction patterns to compete for daily attention with platforms like YouTube and social media, while driving discovery into deeper, long-form viewing.
The Challenge
Designing a short-form video engagement mode to drive daily habits and expand the video catalog in a way that complements long-form content, rather than cannibalizing it. Reaching an MVP without portrait video assets required close partnership with engineering to validate feasible approaches across iOS and Roku constraints.
My ROLE
Senior Product Designer at Paramount+ (primary IC designer)
Scope & Ownership
UI, User Flows, Prototypes, Handoff, Competitive Analysis
THE Team
1 Product Manager, 1 Product Design Director, 2 Developer Teams
Platforms
iOS, tvOS, Roku
VIdeos
Prototypes
Demos
Mobile phase 1
Mobile phase 2
CTV phase 1
CTV phase 2
OVERVIEW
My impact
Mobile phase 1 (iOS)
CTV phase 1 (tvOS & Roku)
CTV phase 2 (Roku)
CTV Phase 3 (in development)
Phase Breakdown
- Mobile Phase 1 (iOS) - dev done, tested and validated, rollout temporarily paused
- CTV Phase 1 (tvOS & Roku) - tested and in market
- CTV Phase 2 (Roku) - dev done, test launching soon
- CTV Phase 3 (future A/B test) - in development
OVERVIEW
My impact
CTV
iOS
Web
The Problem
Defining pain points
Business problems
User problems
RESEARCH
Gathering Insights
EXPLORATIONS
Early concepts
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