Casey's Fulfillment App
2017
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THE OPPORTUNITY
During my time at Deloitte Digital, our team worked with Casey's, one of the top 5 pizza distributors in the U.S., to design a B2B Android app leveraging Zebra device barcode scanning capabilities for in-store use by Team Members to fulfill online customer orders with ease.
The Challenge
Transform the team member experience, enhance the guest experience, and unlock growth for the business. This included streamlining routine tasks, providing real-time information, increasing labor efficiency, optimizing resource planning, and increasing order volume per TM.
My ROLE
Product Designer at Deloitte Digital
Scope & Ownership
End-to-end ownership of Design System, UI, Prototypes. Collaborated on Environmental Report, User Interviews, Usability Test
THE Team
Worked alongside another product designer and an engagement manager
Platforms
Android Mobile App (Zebra Handled & Wearable Device)
VIdeos
Prototypes
Demos
Full prototype demo
OVERVIEW
My impact
Mobile phase 1 (iOS)
CTV phase 1 (tvOS & Roku)
CTV phase 2 (Roku)
CTV Phase 3 (in development)
Phase Breakdown
- Mobile Phase 1 (iOS) - dev done, tested and validated, rollout temporarily paused
- CTV Phase 1 (tvOS & Roku) - tested and in market
- CTV Phase 2 (Roku) - dev done, test launching soon
- CTV Phase 3 (future A/B test) - in development
OVERVIEW
My impact
CTV
iOS
Web
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Clarifying the objective
Defining the problem
User Research & Insights
Design iterations
Authentication / Sign in flow
"Shopping List" page
Product Details page
Substitution Details - Shopping List page
Design System - "Team Member Enablement"
Potential future enhancements
Add item to order
Edit an already completed/picked order
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